United Kingdom
December 4, 2017
Newly recommended wheat varieties, Elicit and Elation, confirm Elsoms as a major player in the wheat market. The AHDB’s new Recommended and Descriptive Lists, released this week, showcases a wider and increasingly impressive arable portfolio from Elsoms and partners, Saaten Union.
Head of Elsoms Agriculture Business, Adrian Hayler, and Wheat Breeder Stephen Smith
Elsoms, the UK’s leading seed specialist and a successful innovator in seed technology and breeding research, has delivered two newly recommended wheat varieties, bred specifically for the UK market, Elicit and Elation. Elicit has attracted strong support from UK seed merchants and is a recommended Group 3 biscuit wheat, combining high yields with excellent all-round disease resistance, especially for Septoria tritici. Paul Taylor at Agrii commented, “we’ve been waiting for a Group 3 with Elicit’s characteristics for close to a decade now.” Elation is a recommend Group 4 soft with excellent potential for distilling and export, and is a high yielding variety with a particularly strong resistance to yellow rust.
“A key factor for Elation is its positive score for distilling, this is rare in the Group 4 softs. We see it as a complementary sister to Elicit”, said Rodger Shirreff at Agrii.
With an impressive range of wheat, barley, oats, oilseed rape, linseed varieties and a market leading hybrid rye and hybrid wheat programme, Elsoms, in partnership with Saaten Union are now able to provide UK growers with an outstanding portfolio of arable varieties.
“The announcement of the new AHDB Recommended and Descriptive Lists has been a game changer for Elsoms and Saaten Union”, commented Adrian Hayler, Head of Elsoms Agricultural Business. “We have been delighted by the support we have received from across the agricultural sector as our arable business has grown over the last few years, spearheaded by the widespread popularity of Elgar Oilseed Rape and the formation of joint venture breeding programmes, Elsoms Wheat Ltd, Elsoms Ackerman Barley along with Saaten Union’s impressive Hybrid Rye and Hybrid Wheat portfolio’s,” said Adrian. “Our two newly recommended wheats Elicit and Elation have attracted very strong demand from merchants to enable them to supply farmer demand in 2018 while we now also have strong positions in the barley, oat, oilseed rape, linseed, hybrid rye and triticale AHDB lists,” concluded Adrian.
ABOUT
Elsoms Seeds Ltd is an independent company which has been breeding, producing and marketing seeds in the UK for over 100 years. Investment in research and trialling remains central to continual improvement of varietal performance for our customers – whether agricultural or vegetable seeds. In 2013 Elsoms Seeds became the marketing agent in the UK for Saaten Union and in the same year formed Elsoms Wheat Ltd with Nordsaat and Saaten Union Recherche.
Ackermann Saatzucht GmbH & Co is an independent German company which has been breeding, producing and marketing barley for over 100 years. A founder member of Saaten Union, Ackerman is also successfully involved in Hybrid Cereal production through their investment in hybrid rye specialists, Hybro, and hybrid wheat and barley specialist, Saaten Union Recherche.
Elsoms Wheat Ltd is a joint venture, formed in 2013, combining the plant breeding resources of three independent companies, Elsoms, Nordsaat and SAATEN UNION RECHERCHE, to produce a competitive wheat breeding programme focused primarily on developing Group 3 and 4 wheat varieties specifically for the UK.
SAATEN UNION GmbH was founded in 1965 and is an association of seven independent family owned plant breeding businesses employing 780 staff across its European wide network of subsidiaries. UK operations are based around the highly-regarded plant breeding and trial station near Newmarket, established and run by Technical Director, Dr Richard Jennaway, where varieties are selected and developed for the UK market. The company has one of the biggest and most advanced biotechnology laboratories for plant breeding in Germany, enabling it to make impressive strides in the use of hybrid and di-haploid technologies in the development of new varieties. SAATEN UNION’S breeding programme has successfully developed a comprehensive portfolio of varieties including hybrid and conventional wheat and rye, as well as barley, oats, triticale, and catch crops.
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