Tel Aviv, Israel
June 21, 2017
Adama Agricultural Solutions and RiceTec have entered into a global collaboration aiming to deliver new rice hybrids and weed control solutions to farmers worldwide.
Following Adama and RiceTec's successful collaboration in the US, launched earlier this year, it was decided to make the collaboration global, capitalizing on RiceTec’s business units based in Asia and the Americas and its expanding export business, as well as Adama's comprehensive commercial platform in over 100 countries.
As part of the collaboration, Adama and RiceTec will work together to develop and market herbicide-tolerant systems in rice. RiceTec will introduce herbicide tolerant traits to its high-performing hybrids, and Adama will provide high-quality herbicides. With rice hybrids that are resistant to Adama herbicides, farmers will be able to benefit from new tools for weed control while providing a high level of protection for their crops.
Adama's herbicides for rice have been tested with RiceTec seeds and have clearly demonstrated safe and effective weed control. The scope of the agreement includes the development of Imidazolinone- and Acetyl-CoA carboxylase- tolerant traits and associated herbicides.
Walter Costa, Vice President Marketing & Product Strategy at Adama, said, “We are very happy to collaborate with RiceTec in the expansion of our herbicide offering for the rice market. It is critical that the herbicide industry continues to deliver innovation and develop enhanced crop protection products and services for the farmer. The Adama-RiceTec offering will represent a complete seed and weed management system that will help farmers get the most from every production hectare."
Mike Gumina, Global CEO at RiceTec, said, “As we work to revolutionize rice production at RiceTec, this partnership with Adama is naturally synergetic. We’re confident our herbicide tolerant hybrids combined with Adama’s herbicides will help farmers, and this global launch will benefit farmers beyond US borders.
About RiceTec
Based in Houston, Texas, RiceTec Inc. drives food production sustainability through rice seed technology and makes a positive impact on farmers, employees and stakeholders. RiceTec has been developing hybrid rice seed since 1988, offering the first commercial hybrid rice seed product in 1999. RiceTec was founded on the premise that modern, technology-based breeding techniques – combined with a broad, diverse germplasm collection – allow for efficient development and economical production of superior hybrid seed products. For more information about RiceTec, visit www.ricetec.com or follow on Twitter® @RiceTec.
About Adama
ADAMA Agricultural Solutions Ltd. is one of the world's leading crop protection companies. We strive to Create Simplicity in Agriculture – offering farmers effective products and services that simplify their lives and help them grow. With one of the most comprehensive and diversified portfolios of differentiated, quality products, our 5,000-strong team reaches farmers in over 100 countries, providing them with solutions to control weeds, insects and disease, and improve their yields. For more information, visit us at www.adama.com and follow us on Twitter®
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