Cambridge, United Kingdom
January 24, 2010

LS Plant Breeding Ltd and John Ebbage Seeds Ltd today announced a marketing agreement to promote and sell the new oilseed rape and pulse varieties from LSPB that will be coming to the market this year and in the future.

"We have already had significant success in the UK with our oilseed rape and pulse varieties being marketed by other breeders,” says Theo Labuda, managing director of LSPB. “We are now ready to market our new varieties directly, so it is important that we have the logistics firmly in place to fulfill expectations - and that is why we have made an agreement with Ebbage Seeds to undertake the sales, 
marketing, multiplication and delivery of our varieties into the market. 


Paul Nickerson of Ebbage Seeds commented: “This agreement is good news for growers and the seed trade as Ebbage Seeds are market leaders in working with plant breeders in developing, marketing and sales strategies for the 
release and market share development of new varieties into 
the UK market.”

The initial agreement covers three winter oilseed rape varieties from LSPB in Recommended List trials for 2010 harvest - Sesame, Cracker and Palace. Sesame is the top-yielding conventional variety on current form, Cracker is a club root resistant hybrid variety with high light leaf spot resistance, and Palace has been the top-yielding variety in NL trials.

The agreement also includes the LSPB varieties on the 2010 PGRO Pulse Recommended Lists. The high-yielding white pea Gregor has progressed from P1 to P2 recommendation, the large blue pea, Bluestar, has been added with a provisional (P1) recommendation, and the pale hilum spring bean, Fury, has been added to the list with a provisional (P1) recommendation.

“We are excited about the varieties that LSPB, together with Ebbage Seeds, will be bringing to UK growers this year and in the future. Our three oilseed rapes in RL trials and the three pulse varieties on the PGRO Recommended Lists are the result of our long-term commitment to bring varieties with improved yield, agronomic characters and quality to UK growers,” added Theo Labuda.

Website: http://www.ebbageseeds.co.uk

Published: January 24, 2010