United Kingdom
April 15, 2016
The opportunity to see and discuss the next generation of new products resulting from Bayer’s research and development investment will be the highlight of the firm’s Cereals 2016 stand, says Chris Cooksley, head of marketing for Bayer.
“For every £100 a grower spends on Bayer products, such as Aviator Xpro, Proline, Liberator and Atlantis, £10 goes into research to find the next tool to help growers grow better quality, higher yielding crops,” he says.
“It’s a global pot amounting to around €1bn (£800m) a year over the next five years. Around 20% goes towards specific European projects that will benefit UK and Irish farmers, significantly more than the 7.7% industry average. And that investment is paying off with a whole raft of new products, varieties and services, which we hope to launch in the next few years.”
Top of the list at Cereals 2016 will be first glimpses of a new black-grass herbicide and wheat fungicide. “We know growers are anxious for any improvements they can make to their black-grass control,” says Mr Cooksley. “Our new post-emergence product will do just that, as well as giving better broad-leaved weed control than Atlantis. We will be demonstrating its black-grass activity in programmes against a range of black-grass populations in the pots at Cereals.”
Also on display in the wheat plots on the Bayer stand will be the next generation wheat fungicide, BAYF27828. Based on SDHI and prothioconazole chemistry, this new fungicide has been class-leading in trials.
In the oilseed rape plots, two exciting new varieties will be showcased. InVigor 1030 (InV1030) is a candidate for the 2017/18 AHDB Recommended List, and has excellent yield, extremely high oil content and the best combination of disease resistance to both Phoma and light leaf spot. Also available for planting in autumn 2016 is InVigor 1020 (InV1020), which has a similar agronomic profile to Harper, plus improved standing power and the highest oil content available.
Roots growers, in particular, can look forward to Bayer’s investment in research paying off in the next few years, with innovations in sugar beet weed control through the Conviso Smart herbicide tolerance system, in development with KWS, and a new nematicide for potato and carrot growers.
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