United Kingdom
January 26, 2016
Barenbrug’s Green Velvet grass seed range is to be stocked in Wyevale Garden Centres, nationwide.
As of this month, 151 stores will stock the premium amenity grass seed mixtures, from the UK’s grass expert. Launched in August 2014, Green Velvet has seen significant growth following a successful instore promotion and the appointment of three sales agencies.
Says Paul Warner, Barenbrug UK Marketing Manager:
“Green Velvet now has UK-wide distribution. A fantastic achievement in less than a year. We continue to invest heavily in the brand, to promote an outstanding product that is flying off the shelves at Wyevale.”
The range of six premium varieties offer key benefits for gardeners with specific requirements. For instance: hard-wearing and fast-germination ‘Action Hero’; and ‘The Emergency Life Saver’, a quick-fix mixture for emergency repairs.
Green Velvet is currently being trialled through Notcutts and can also be found at numerous independent outlets and regional chains throughout the country.
www.greenvelvetlawnseed.co.uk
Barenbrug UK specialises in grass seed breeding, production and marketing to the agricultural and amenity markets. The Barenbrug name has been synonymous with the introduction of innovative grass seed solutions and is raising the standard in the research and breeding of forage and amenity grasses in the UK since its formation in 1904 in Holland. More than 4,000 tonnes of grass seed are distributed each year, with blending facilities in Bury St Edmunds, Suffolk and Falkirk and a mixing site in Loughgall, Northern Ireland.
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