Jonesboro, Arkansas, USA
July 17, 2015

The Independent Professional Seed Association (IPSA) today announced the launch of a dramatic new image advertising campaign designed to inform farmers why they
should put their trust in IPSA-member companies. Engle Creative Solutions of Columbia, MO developed the campaign as a service to IPSA and its member companies.

“We believe this campaign captures the essence of why farmers should consider independent seed companies as a valuable resource for their row crop, forage and cereal grain seeds,” noted Todd L. Martin, Executive Director of IPSA. “Our family-owned member companies serve a vital role in providing locally adapted seed backed by the kind of personal, yet professional service that’s hard to find in today’s market.”

In commenting on the genesis of the campaign, Engle Creative Solutions president Steve Engle stated, “When it comes to seed, bigger isn’t always better. That’s why you see corn hybrids and soybean varieties from IPSA member companies always performing well in state yield trials. Plus, IPSA members offer a level of local expertise other companies can’t come close to matching.”

In addition to running in various media outlets and on the association’s website, the campaign will be made available to all IPSA members for use in their own marketing efforts.

Website: https://ipseed.org

Published: July 17, 2015