Warmenhuizen, The Netherlands
June 24, 2015
The annual agricultural fair in Odense in the weekend 12th -14th of June was a big success with 53.000 visitors during the three days. SeedCom was present with an impressive display of fresh Danish vegetables.
In cooperation with Frugtformidlingen (a company specialized in promoting fruit and vegetable), we brought the message to the visitors: we want to inspire the consumers and stimulate the consumption of vegetables in season.
We displayed fresh vegetables from our growers in our tent. We want to show the diversity of Danish produce to the visitors, and to tell the story about the high quality vegetables from local growers. Many visitors were attracted to our tent by this vegetable display, - the beautiful and delicious look impressed the guests.
Vegetable workshops were held every half hour during the weekend – these were very popular among the visitors – children as well as adults! With a little guidance, the participants created different small vegetables dishes with focus on four crops: pointed headed cabbage, cauliflower, cucumber and asparagus. After choosing a crop, the participants learned about the five basic tastes: sweet, sour, bitter, salty and umami.
A successful weekend full of enthusiastic kids making vegetable dishes and good conversations about vegetables in general.
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