La Crosse, Wisconsin, USA
January 29, 2015
La Crosse Seed is pleased to announce Chris McCracken will join its team effective February 2nd, 2015.
McCracken, formerly the Director of North American Sales for Cover Crop Solutions, is joining La Crosse Seed as its Director of Business Development. McCracken’s career in the seed industry spans over 20 years with leadership roles including Advanta US Seed’s Technical Support Lead for the Eastern U.S., Northeast Regional Forage Specialist for Barenbrug and Sales Manager for TA Seeds.
As Director of Business Development, McCracken’s focus will be on developing and accelerating new customer relationships, expanding La Crosse Seed’s geographical footprint and deepening the company’s expertise in cover crops and summer annual forages.
“Chris has a tremendous experience base in forage and cover crop seeds and we’re excited to add him to our team,” states Dan Foor, CEO of La Crosse Seed. “He brings decades-long relationships and market insights that will add significant value as we execute our sales and marketing strategies for our Forage First® and Soil First™ brands going forward.”
McCracken shares, “Over the last year and half of partnering with La Crosse Seed, I’ve been really impressed with the professionalism of the La Crosse team and the clear vision they have for the markets they serve. There couldn’t be a better fit.”
La Crosse Seed has been pairing an unmatched portfolio of high quality forage, turf, and cover crop seeds with knowledgeable and experienced sales and support staff since 1947. Currently, the organization has six locations and nineteen sales representatives across the Midwest. Please call the company’s headquarters in La Crosse at (800) 328-1909 or check out www.laxseed.com to learn more about its products and services or find your Regional Sales Manager.
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