Dublin, Ireland
March 25, 2014

Following several years of new product introductions in countries around the world, Arysta LifeScience is galvanizing its global presence in the biostimulants and value-added nutrients category with the launch of a new website: www.cropbenefits.com. Arysta LifeScience also has signed on as a sponsor of the New Ag International Conference, the world’s leading annual industry event for high-tech agriculture inputs and technology.

“We have seen great success with the biostimulants and value-added products that we have launched in several countries so far,” said Benoit Genot, Head of Marketing Global Biostimulants and Value-Added Nutrients, Arysta LifeScience. “This category continues to see dynamic growth and is very complementary to the crop protection products that have been the foundation of our global business.”

The Arysta LifeScience biostimulants and value-added nutrients portfolio includes the following key brands: ATONIK®, BIOZYME®, DELSOL®, FOLTRON®, PILATUS® and TYTANIT®.

The new website is designed to focus on benefits to growers, and it includes useful tools that growers can use to simulate their on-farm economics. In the near future, Arysta LifeScience also plans to add a mobile application and e-learning modules for customers, which will provide information tailored to specific countries where biostimulants and value-added nutrients are in greatest demand.

“We are dedicated to continuing to grow this sector with proven technology that unlocks the full potential of the world’s crops,” added Genot.

Arysta LifeScience is one of the world’s largest privately held crop protection and life science companies with 2013 revenues of US$1.6 billion. An entrepreneurial provider of crop protection and life science products in more than 125 countries worldwide, Arysta LifeScience specializes in marketing and distribution of respected crop protection brands and life science products that meet the needs of our global partners.

Website: http://www.arystalifescience.com

Published: March 31, 2014