Almeria, Spain
December 18, 2009

The 18th edition of Syngenta Peppers Today Newsletter, the newsletter for the world of peppers, provides a pepper approach in the NAFTA region and focuses on:

• Editorial by Mr. Marco Toapanta, ROGERS Product Business Manager for Peppers for the NAFTA region
• Report on Peppers in the USA Eastern Seaboard. Tomcat, Hunter and Intruder, the safest bet for growers: Production of open field peppers in the East Coast of USA by different experts of Syngenta: Mr. Brady, Mr. Cook, McInstosh, Mr. Toapanta & Mr. Stevenson.
• Fruit and vegetable intakes in the United States: With a view to learning more about fruit and vegetable consumption in the USA, Syngenta Peppers Today talks to Ms. Elizabeth Pivonka, president and CEO of Produce for Better Health Foundation, a non-profit organisation which aims to promote healthy eating habits among Americans.
• Which peppers are most sought after by NAFTA consumers? What are the current trends in this region and what is the formula for success in this market? Peppers Today interviews Mr. Andreas Steiner, Marketing Director for Vegetables North America at Syngenta, who is responsible for the development and implementation of Syngenta’s regional business and crop strategies in the NAFTA region.
• Trends in the Pepper Market are changing at a global level for all the players in the chain: Interview with Mr. Massimo Enzo, Global Crop Unit Leader for Solinacea at Syngenta Seeds focused in peppers all around the world.
• Americans dish on ethnic fare: Did you know that Chili pepper, salsa and jalapeño pepper are the most popular flavors for new Hispanic offerings in USA? a new Mintel report shows sales of ethnic foods have climbed steadily since 2004, set to reach a record high of $2.2 billion in 2009.
• Further topics: our regular meeting point section and a singular pepper recipe!!!

The multinational company Syngenta has issued the 18th edition of Syngenta Peppers Today Newsletter through S&G and Rogers brands. Our newsletter is available every two months in digital format at the website for professionals on the pepper business Syngenta Peppers Today.

It is a communication tool specifically centred on the world of peppers, and it has been developed for all Syngenta clients in the business chain, with information on production, processing and trading.

Syngenta is one of the world's leading companies with more than 24,000 employees in over 90 countries dedicated to our purpose: Bringing plant potential to life. Through world-class science, global reach and commitment to our customers we help to increase crop productivity, protect the environment and improve health and quality of life.

For more information about us please visit www.syngenta.com. 

Website: http://www.sg-vegetables.com

Published: December 18, 2009