Calgary, Alberta, Canada
November 25, 2013
At last night’s Canadian Agri-Marketing Association’s Best of CAMA 2013 awards, Bayer CropScience was recognized in 12 different categories for campaign excellence in broadcast, print and online marketing. One of the many award-winning campaigns included the 4-H Youth Ag-Summit which took place earlier this year in Calgary, and won the award for Web Design: Microsite/Promotional.
The 4-H Youth Ag Summit microsite was developed by MacLaren McCann, Bayer CropScience’s creative agency. MacLaren McCann partnered with Bayer CropScience to support this great program by providing all of its creative services, including the development of the microsite pro-bono.
“The goal of the 4-H Youth Ag-Summit was to bring together 118 youth from around the globe to share ideas and have an open dialogue about how to feed a hungry planet,” said Derrick Rozdeba, Manager, Marketing Communications for Bayer CropScience Canada. “As a science-based agricultural company, feeding our growing population is a topic we consider every day, and we were proud to work with 4-H to create the Summit and contribute to the solution.”
During the weeklong event, the youth delegates created and presented eight separate visions for how they would work towards feeding a hungry planet. In the end, one vision was selected with delegates choosing to focus on empowering and enabling women, as they are the world’s primary food producers responsible for producing nearly half the food consumed worldwide.
To assist in bringing this vision to life, the Youth Ag-Summit Committee was created consisting of delegates and mentors from around the world who are tasked with carrying on the momentum built at the 4-H Youth Ag-Summit.
View the official Youth-Ag Summit video here.
For their creativity and hard work Bayer CropScience and MacLaren McCann, were recognized the in the following categories:
- Raxil Underground Radio Single – Single 30 or 60 seconds, Winner
- Proline Pirates Web Banner – Online advertising, Winner
- Youth-Ag Summit, Feeding a hungry planet, Microsite – Web Design, Microsite, promotional, Winner
- Lake Tahoe Retreat – Internal Communication, Winner
- Infinity Fingerprint, Outdoor Single – Billboard Single, Winner
- Trilex Heart, Print Single – Single ad, any size, four colour, Merit
- Luna Print Ad, Apples to Apples, Sour Grapes – Ad series, any size, four colour, Merit
- Youth-Ag Summit, Feeding a hungry planet, App – Mobile apps, Merit,
- Youth-Ag Summit, Feeding a hungry planet, Social media – Social media, Merit
- Cereal Insert Series – Series literature, Merit
- Cereal DST Booklet – Single piece literature, Merit
- Folicur Bad Decisions Radio Series – Series 30 or 60 seconds, Merit
The Best of CAMA recognizes excellence of agribusiness marketing in the industry and is organized by the Canadian Agri-Marketing Association, a network of agribusiness marketing professionals across Canada.
See the complete list of the Best of CAMA winners here: http://www.bestofcama.com/
Bayer is a global enterprise with core competencies in the fields of health care, agriculture and high-tech materials. This year the company is celebrating 150 years of Bayer – consistent with its mission “Bayer: Science For A Better Life”. Bayer CropScience, the subgroup of Bayer AG responsible for the agricultural business, has annual sales of EUR 8,383 million (2012) and is one of the world’s leading innovative crop science companies in the areas of seeds, crop protection and non-agricultural pest control. The company offers an outstanding range of products including high value seeds, innovative crop protection solutions based on chemical and biological modes of action as well as an extensive service backup for modern, sustainable agriculture. In the area of non-agricultural applications, Bayer CropScience has a broad portfolio of products and services to control pests from home and garden to forestry applications. The company has a global workforce of 20,800 and is represented in more than 120 countries.
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