Alexander, Iowa, USA
November 4, 2013
Latham Hi-Tech Seeds has named Tom Lizer of Reinbeck, Iowa, as its new general manager. Lizer will be responsible for growing the company’s overall sales organization, rebuilding its dealer network, improving efficiencies throughout the organization and supporting Latham’s mission and goals.
“I chose to join Latham Hi-Tech Seeds because we share the same values: integrity, teamwork, work ethic and honesty. Such values are much more prevalent in a family company. Plus, I’ve competed for business against Latham products for several years and have great respect for their quality,” says Lizer “This family-owned company has so much going for it, and I’m really excited about working with the team here to build a larger, stronger presence for Latham in the marketplace.”
Lizer has 31 years of seed industry experience, 16 of which were spent with Kruger Seeds of Dike. As general manager for Kruger, he Increased market share of hybrid corn and soybeans year over year plus reorganized Kruger’s logistics team. As marketing director, he successfully rebranded the company. As sales manager, he was responsible for managing and developing a sales force that included 32 DSMs and 3 RSMs.
“From serving as a direct seed seller to managing production and inventory, Tom has a broad range of first-hand experience within an independent seed business,” says John Latham. “We believe his years of experience make him a good fit as we continue to grow our workforce while also increasing Latham’s brand presence in the marketplace.”
In addition to being active in the seed business, Lizer is very involved with his community. He just finished his term as president of the Dike – New Hartford School Board and has served as Scoutmaster. He was ordained as a minister in 1979 and is still active in that office. He and his wife of 36 years, Deb, are the proud parents of seven.
About Latham Hi-Tech Seeds
Latham Hi-Tech Seeds is a family-owned company marketing hybrid seed corn, soybeans and alfalfa under the Latham® brand name. Since 1947, the Latham name has stood for the latest genetics and highest quality seed. Today it’s owned by third-generation seedsman John Latham and his wife, Shannon, and John’s brother, Chris. They’re committed to bringing world-class technology home® to rural communities in Iowa, Minnesota, the Dakotas, Nebraska and Wisconsin. For more information about Latham or its products, visit www.lathamseeds.com or call 1-877-GO-LATHAM (1.877.465.2842)
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