Purwakarta, Indonesia
July 31, 2013
East-West Seed and Seminis will launch an exclusive collaboration that will expand the range of seed products offered by EWS to vegetable farmers in Indonesia, bringing fresh opportunities for the country’s vegetable production sector dominated by small-scale farmers.
This collaboration applies to hot pepper, tomato and other vegetable seed varieties, including the popular hot pepper varieties known by their registered variety denominations of “TM999”, “Hot Chili” and “Krida”.
These varieties were developed by Seminis and previously distributed by third parties. Beginning August 2013, they will be relaunched under East-West Seed’s “Cap Panah Merah” brand and become available exclusively from East-West Seed. East-West Seed will handle all sales, marketing, promotion and production of products under this collaboration.
“We are excited to see the strong brand of East-West Seed in Indonesia combined with the superb germplasm of Seminis. This partnership will bring together our marketing and business expertise, along with an excellent portfolio of products – all in the effort to better serve our farmer customers,” said Glenn Pardede, Managing Director of PT East West Seed Indonesia.
There is a wide window of opportunity for growth in Indonesia’s vegetable farming sector. Presently the area harvested to vegetables is 1.05 million hectares, producing 10 million tones of fresh vegetables, according to the UN-FAO.
Vegetable consumption in the country could still be vastly improved. The world’s largest archipelago, Indonesia has by far the highest population in Southeast Asia at 240 million. Indonesians consume vegetables at an average of 40kg per capita per year, below the Southeast Asia average of 50-60 kgs per capita per year.
“More and more farmers are seeing the potential for good quality seeds which will impact vegetable production significantly. This distribution partnership will ensure better coverage and efficiency in making quality vegetable seed varieties available to famers in Indonesia. This fits with our mission to provide innovative products and services that help increase farmers’ income and promote the growth and quality of the vegetable farming industry,” he added.
“We are thrilled about the opportunity to partner with East-West Seed in Indonesia,” said Ben Hoodless, Seminis Asia Pacific Business Lead.
“Our focus will remain on leveraging our leading R&D capabilities to develop and trial new innovative products for Indonesian growers, while supporting our new partner East-West Seed to produce, market and distribute the highest quality seeds to the market,” he added.
Beyond this marketing partnership in Indonesia, the two parties East-West Seed and Seminis remain independent and separately existing companies.
About East-West Seed
East-West Seed is market leader for tropical vegetable seeds in Asia, developing local varieties that allow farmers to be more productive. The company has grown its business through strong R&D capabilities combined with a carefully cultivated and nurtured relationship with small-scale farmers wherever it operates. East-West seeds are planted in the fields of over 30 million farmers worldwide, and are always non-GMO. The company is privately held, and is based in Asia with over 3,000 employees and 12 R&D stations in 7 countries. For more information, please visit www.eastwestseed.com.
About Seminis
Seminis is the largest developer, grower and marketer of vegetable seeds in the world. We develop hybrids that offer higher yield potential, improved quality, uniformity, flavor and nutrition, as well as better resistance to insect pests and adverse environmental conditions.
Seminis’ use of traditional plant breeding techniques and modern science enables the development of vegetables that offer the best possible marketable yield. Seminis plants also help deliver improved flavor, convenience and nutrition for consumers. With Seminis, farmers get the freedom to focus on their goals and real passions — the freedom to grow the best crops possible, the freedom to grow their business and the freedom to build their future. Seminis’ commitment is to provide growers with:
• Predictable, excellent performance
• Global insights, local solutions
• Meaningful innovation
It’s all part of Seminis’ promise to provide outstanding growing potential.
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