Brazil
July 18, 2013

The Brazilian unit of Bayer CropScience and Plant Impact plc (UK) announce that they have signed an agreement to market advanced nutrition technologies for soybean. The agreement anticipates a 2013/2014 pilot phase in key Brazilian soybean-producing regions including Mato Grosso and Goiás where Bayer CropScience will market Veritas™, a product newly developed by Plant Impact. Veritas™ improves the soybean plant’s capacity to fix pods and fill grains at critical growth stages.

“Our objective is to offer soybean growers a complete, integrated solution, from planting through harvest. Building on our platform of trusted products, we aim to further complement our soybean program with proven technologies to increase yield” said Gerhard Bohne, Head of Business Operations – Crop Protection for Bayer CropScience Brazil.

“This agreement to commercialise Veritas™ follows multiple years of research and intensive field development work by Plant Impact,” commented John Brubaker, Plant Impact’s CEO. “We share Bayer CropScience’s commitment to offering growers an integrated season-long program. Our technologies help crops improve their capacity under a variety of growing conditions, and we are very pleased that Veritas™ will complement Bayer’s fungicide offering at the crucial R1 flowering stage.”

The financial details of the agreement were not disclosed.

Website: http://www.bayercropscience.com.br/site/home.fss

Published: July 18, 2013