January 28, 2008

Zeraim Gedera, one of the world’s leading seed Companies, unfolds its Elongated Tomato Program, the exclusive development of a new type of tomato recognized by its distinctive shape.

These elongated varieties developed by Amit Shiftan, a dedicated breeder at Zeraim Gedera, adapt well to different climatic conditions and are ideal for cooking as well as for fresh consumption. Our elongated tomatoes have many attributes that play an important role in the cuisine of specific regions. Firmness, high dry matter and a deep red color, are just examples, making them particularly suitable for cooked dishes and filling sandwiches.

Shai Leviatov, the head of the tomato breeding team at Zeraim Gedera says: "This new, superb program began in response to significant consumer demand for a tomato that remains firm and does not crush after cooking or slicing. It represents the Company’s vision of contributing to the health, nutritional quality and joy of consumers".

Please visit Zeraim Gedera’s booth T29-T30, at Expo Culiacan, where you can enjoy our product basket and meet with the Company's professional team.

Website: http://www.seedquest.com/yellowpages/middleeast/israel/z/zeraimgedera/default.htm

Published: January 28, 2008