August 5, 2011
Volmary GmbH, one of Europe’s leading horticultural production companies hosted the 2011 Fleuroselect convention in July in their home town of Münster Germany.
Volmary emerged in September 2010 from Bruno Nebelung GmbH & Co. KG. and is a supplier of seeds and young plants of both flowers and vegetables. Volmary is owned by Hubertus Volmary whose grandfather started the business in 1925. The company is renowned for its innovative Kiepenkerl Profi-Line and Pegasus ranges.
The delegates visited Volmary’s highly modern Fleuronova young plant production facility before adjourning to their extensive Kaldenhof trial grounds.
The delegates completed their convention by visiting a second local member Jungpflanzen Grünewald GmbH, a major breeder and supplier of rooted and un-rooted cuttings and semi-finished plants to a worldwide market. The company is owned by Theo Grünewald whose father started the business in 1939.
HIGHLIGHT ON HORTICULTURE AND EDUCATION
With visits to the Osnabruck University of Applied Sciences and a presentation from Wilhelm-Emmanuel-von-Ketteler-Berufskolleg the convention highlighted how education in Germany is offering top vocational training through it's school and higher education systems. Working closely with businesses in Germany, these educational establishments turn out qualified young professionals who understand the business of horticulture.
2012 FLEUROSELECT GOLD MEDALS PRESENTED AT SCHLOSS NORDKIRCHEN
Harm Custers of Sahin/Takii Europe accepted Gold Medals for Alcea rosea annual 'Spring Celebrities Crimson', whose dwarfness will revolutionise garden Hollyhocks and Salvia coccinea 'Summer Jewel Red', a fast-to-grow, early and compact red beauty. Anne Leventry of PanAmerican Seed U.S.A. was the recipient of the Gold Medal for stunning new Viola cornuta 'Sorbet XP Delft Blue' a unique true-blue beauty. She also picked up the medal for Echinacea hybrid 'Cheyenne Spirit' a vivid, new innovative mixture in first year flowering Echinacea from Kieft-Pro-Seeds. Rob van der Voort of Van Hemert & Co. Seeds, Netherlands, was the happy winner for Agastache hybrida 'Astello Indigo'. Van Hemert & Co. Seeds joined Fleuroselect 5 years ago and this is their first Gold Medal for a fragrant blue-violet Agastache with unlimited potential. The Gold Medals were presented by Fleuroselect President Nils Klemm of Selecta Klemm and on behalf of the Convention organisers the next Volmary generation Hans and Josephine.
3 COMPANIES JOIN FLEUROSELECT'S INTERNATIONAL MEMBERSHIP
While consolidations in the market grow, it is important for an organisation to attract new members. Fleuroselect is therefore pleased to announce that 3 new members were accepted at the Annual General Meeting in July: Sunny ApS from Denmark, breeder of the most comprehensive range of protected Osteospermum varieties in the world; PLA International ApS from Denmark, worldwide breeder representative for licensing, marketing, trialling and mother stock management and HilverdaKooij from The Netherlands, market leader in selection, breeding and propagation of Carnation, Limonium and Alstroemeria and specialist pot plants.
…..AND THE FLEUROSTAR GOES TO FRAGARIA 'TOSCANA'
Fleuroselect celebrated a third year of its Fleurostar Award with a thrilling climax at its annual Gala Dinner. Selected by a panel of 30 judges during the FlowerTrials® week, the new cultivar which grabbed the most votes in this contest to find the most attractive bedding plant at point of sale was the garden strawberry 'TOSCANA' from ABZ Seeds in The Netherlands. The FleuroStar award was presented by Mr. Nils Klemm of Selecta Klemm, president of Fleuroselect and Mr. Jan Sijm of Hem Genetics, chairman of the judges to a delighted Mr. Gé Bentvelsen of ABZ Seeds. Ornamental edibles are trendy and 'Toscana' tops the bill in both looks and taste. For more details see earlier press release.
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