Beijing, China
June 14, 2011

On 7 June 2011, the launching ceremony of the Farmers’ Daily--China Farmers’ Mobile Newspaper (CFMN) was held in Beijing. CFMN was a priority in the work of the Ministry of Agriculture (MOA) and one of the 29 promises that MOA had made for farmers to fulfill this year. The Vice Chair of the Standing Committee of the National People’s Congress (NPC) Uyunqimg and MOA Minister Han Changfu attended the ceremony.

In his speech, Han noted that in the new century, various new applications of mobile phone a kind of IT terminal were coming out fast one after another along with faster pace of IT application and technical progress. Thank to such characteristics like faster transmitting, lower costs and more convenient, new media including mobile newspapers, TV and internet were affecting people’ daily life. And that was why more and more farmers now made use of mobile phones to get information. Mobile phones were producing significant impacts on their daily life. In response to such a development and under MOA’s guidance, the Farmers’ Daily created CFMN.

He also said that CFMN had set up a new type of information releasing platform to provide grass-root carders and farmers with information on agro-policies, science and technology, production and meteorology in a fastest and most convenient way. As a new tool of policy publicity, CFMN added a new form to agro-information service to facilitate offering effective information service in a timely way, help match-up making between farmers and big markets, improve IT application in agro-production operations, and promote realization of agricultural modernization. It would also facilitate agricultural authorities to implement policies for strengthening agriculture and benefiting farmers, guide and introduce farming practices, and promote match-up making between production and marketing, and improve guidance on public opinions on contingencies related to agriculture. By doing so, it is expected to improve guiding capacity of agricultural authorities for provide guidance and service to work related to agriculture and rural economy.

Website: http://www.agri.gov.cn

Published: June 15, 2011