Enkhuizen, The Netherlands
May 27, 2011
On 21 June, Enza Zaden will organise a tomato marketing seminar. The seminar, titled ‘Thinking out of the box’, will provide insights into the latest product and market developments in tomato sales and the do’s & don’ts when acting upon them.
During this to-the-point seminar, Enza Zaden inspires and informs growers, traders and retailers about the opportunities marketing has to offer to the tomato industry. The company is of the opinion, considering the developments in the tomato industry, that marketing is increasingly important in order to give added value and distinguish tomatoes with unique characteristics.
The vision of four experts
Four speakers will contribute in this seminar. They all have thorough knowledge and experience in tomato marketing, such as David del Pino, Managing Director of the Spanish Granada La Palma. Granada La Palma is one of the leading companies worldwide in producing and marketing various types of tomato.
Jos van Mil, partner at Greenco Groep BV, provides insight in the creative concepts that are involved in the marketing of ‘snack vegetables’; concepts he needed himself for marketing his snack tomato brand Tommies. And Ed Veltkamp, currently Delegated Commissioner and Chairman of the Board of Enza Zaden, has been closely involved in various marketing projects for a long time, especially when he worked for Unilever. Therefore, his contribution in the seminar will focus on the crucial role of customer needs in positioning food. Hans Verwegen is market analyst at The Greenery, part of Coforta Cooperative, where he researches the tomato consumption worldwide. In his presentation, he outlines the developments in consumers behaviour within the EU.
Time & place
The seminar is part of the House Fair that Enza Zaden organises in the Tomato Demo Greenhouse, located in De Lier, The Netherlands, from 20 until 24 June. ‘Thinking out of the box’ will take place on 21 June, from 8.30 until 13.30 hrs. at The Greenery Bleiswijk, also in The Netherlands.
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