United Kingdom
August 8, 2024
We are delighted to announce the appointment of Florentina Petrescu as our new Oilseed Rape Product Manager.
Ms. Petrescu brings a wealth of experience and expertise to the role, having held the position of seed specialist with Nickerson for the last eight years.
Ms. Petrescu is a graduate of the University of Agronomic Sciences and Veterinary Medicine of Bucharest, where she earned both her Bachelor of Science (BSc) and Master of Science (MSc) degrees in Agriculture, providing her with a valuable insight into agricultural science and practices.
In her role as Oilseed Rape Product Manager, Ms. Petrescu will be responsible for overseeing the development and implementation of strategies to promote Limagrain’s market leading oilseed rape product line, and will be supported by Kurtis Scarboro, arable development officer.
Florentina Petrescu – OSR Product Manager & Kurtis Scarboro – Arable Development Officer
Her primary focus will be on driving innovation, ensuring product quality, and supporting customers with tailored solutions that meet their unique needs.
“We are thrilled to welcome Florentina to a new role in product management,” said Jonathan Tann, business area director for north-west Europe at Limagrain. “Her extensive knowledge of agriculture and her specific expertise in seed management make her the perfect fit for this role. We are confident that her leadership will significantly contribute to our continued growth and success.”
Ms. Petrescu expressed her enthusiasm for her new position, stating, “Despite recent difficulties, there is much to be positive about with regards to oilseed rape production in the UK. It remains the most profitable break crop, not just in terms of gross output, but also due to the value that sits with oilseed rape meal.
“Growers are constantly learning new ways of establishing the crop, from cultivations through to nutrition and, of course, varietal choice offering traits and vigour to withstand these challenges.
She believes that through its unique UK dedicated plant breeding and research teams, Limagrain is best placed of all the plant breeders to recognise and respond to many current UK crop production challenges.
“As a co-operative owned by farmers, for farmers, Limagrain is at the forefront of bringing varieties to market that offer increased yields, stronger agronomic characteristics and better disease resistance, whilst end-users also benefit from added value, improved quality, productivity and processability.
“The success of this approach is reflected in the number of varieties sitting at the top of the current AHDB Recommended List. Without a doubt it’s an exciting time for the business and I am very much looking forward to being a key part of the team taking this forward,” she says.
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