USA
August 3, 2021
BY T.J. Strachota, Sales Effectiveness and Marketing Leader
As a regional brand of Corteva Agriscience, Dairyland Seed has access to an abundance of innovations to help our customers get more from every acre. While we focus on bringing the best in seed genetics and traits to our customers, Corteva is working to make sure that we can continue to improve productivity and profitability for our customers into the future.
Corteva’s farmer-focused product advances fall into three areas that can have the greatest impact on an operation: Seed, Crop protection, and Data and insights. At Dairyland, seed will always be priority number one. However, as we continually strive to deliver the right solutions to our customers, we know that innovations in all three can become even more valuable when they work together.
Seed = Maximizing genetic potential
Seed product development is all about expanding yield and genetic potential. That begins with an R&D organization that supports an expanding pipeline of products. We’re able to take global R&D resources and put what we learn to work locally — down to the county, the field, the plot, the acre.
Corteva’s robust R&D organization enables a highly productive pipeline.
- 100 years of experience plus world-leading germplasm
- Highly selective development process — only the best products make the cut
This pipeline is already delivering new products and technology to market, with more to come.
- New options in corn, soybeans and alfalfa to help farmers produce more
- Traits designed to better control pests and weeds, while reducing resistance risks
We’re putting a world of resources to work at the local level.
- Regional expertise through Dairyland Seed
- Hyper-local focus for tailored approaches
Crop Protection = Improving productivity & profitability
The second area where Corteva Agriscience is leading in farmer-focused innovation is crop protection, where we’re developing products designed not only to boost your productivity, but to be more convenient to use, making it easier to protect your crop and the land you farm.
Seed applied technologies get your season off to a strong start.
- Research-based approach for products with real on-farm results
- Treatments designed, verified and proven on our genetics
- LumiGEN® seed treatments recipes exclusive to Dairyland Seed and other Corteva brands
New active ingredients protect against costly diseases and pests.
- Customer-friendly features
- New classes of chemistry to reduce risks of resistance
- Improving productivity and crop quality
Innovative protection choices help improve yield without negatively impacting the environment.
- Better for water, soil, beneficials, wildlife and people
- Naturally derived options
- Developed with focus on farmer needs
Data & Insights = Using information to create constant improvements
The last key area of product innovation is data and insights. Sometimes these are tools that can be used every day on the farm for field planning, for example. But much of our digital advances are also happening behind the scenes, fueling development of seed and crop protection products. In whatever way data and analytics are used, the goal is to leverage the power of this information to maximize performance on your farm.
Data-driven analytics and R&D to help bring better products to market, faster.
- Leveraging the latest: AI, big data and more
- Improving scientific speed and accuracy
- Testing ideas with predictive modeling
Applying data to your acres for better practices to bring out the best performance.
- Solutions to improve efficiency and profitability
- In-depth field and business insights
- Information for better decision-making
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