Nufarm announces Boyd Bergstrom as new country lead for Canada, strengthening of national sales team
March 26, 2019
Nufarm is pleased to announce the appointment of Boyd Bergstrom to the role of Country Lead, Canada as the company positions itself for continued growth in the Canadian crop protection market. Effective March 2019, Bergstrom assumes the role from Lachie McKinnon, a 30-year Nufarm veteran who is returning to Australia to enjoy semi-retirement after guiding the team to increased market development over the past two and a half years.
Bergstrom joined Nufarm in 2007 and quickly advanced to his most recent position as Western Canadian Sales Manager. He holds a Bachelor of Science in Agriculture and has a Certified Crop Advisor and Professional Agrologist designation.
“We’re extremely pleased to welcome Boyd to the leadership team and believe the combination of his passion for Canadian agriculture and technical background will be of great value as Nufarm continues to evolve and grow,” said Brendan Deck, Regional General Manager, North America. “Boyd is a proud prairie farm boy who understands the importance of providing real solutions to farmers while supporting retail and distribution channel excellence.”
Bergstrom said he is looking forward to the opportunity to leverage his sales and field management experience in supporting the Nufarm commercial team in achieving year-on-year portfolio growth.
“I couldn’t be more honoured to help lead this great team as we continue our rapid evolution as a provider of best-in-class agronomic solutions to Canadian farmers,” mentions Bergstrom, who will relocate his young family from Saskatchewan to Calgary to work from the head office. “Farmers today are facing significant challenges with issues like herbicide resistance while also keeping an eye on overall costs of production. I believe Nufarm is well positioned to help Canadian agriculture continue to lead at home and globally.”
Bergstrom also announced changes to the sales team in western Canada that he said will help Nufarm continue to elevate its “boots on the ground” support for customers. Darren Froats is moving into a new role as Regional Sales Manager of the Eastern Prairie region, and Rob Forrest is joining the Nufarm team as Regional Sales Manager for the Western Prairie region.
Nufarm Agriculture Inc. has one of the broadest and fastest growing portfolios of crop protection solutions in Canada, supported by a talented team of hands-on specialists. Our line-up of herbicides, fungicides, insecticides and plant growth regulators are designed specifically for Canadian growing conditions in field crops, horticulture, ornamental and turf. We are the proud Canadian subsidiary of Australian-based Nufarm Limited – a leading crop protection manufacturer, supplier and marketer. Want to know more? Ask a Nufarmer at 1.800.868.5444, visit nufarm.ca and follow us on Twitter @NufarmCA, @NufarmHortCA and @NufarmTurfCAN.
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