France
January 20, 2017

During SIVAL, a plant production trade show, which took place in Angers (France) from January, 17 to 19, 2017, Vilmorin-MKS was the winner of the SIVAL Innovation Bronze medal in the “Varietal Innovation” category for the salad FRISELINE. 
    
The result of 20 years of breeding, this varietal innovation is combined with a marketing support around the brand FRISELINE. Sown and harvested this year by seven growers in Northern France, it is available in the salad sections of supermarkets in France (Système U, Intermarché, Carrefour). It is also sold in bulk at wholesalers that supply restaurants and specialty stores.

More information on the website Friseline and on Facebook.
 

Website: http://www.seedquest.com/yellowpages/europe/france/v/vilmorin/index.htm

Published: January 20, 2017