We start from our expectation to be the best, forging closer ties with our customers. Thanks to our inspiration and commitment from product selection to logistics for distribution, we ensure that our name is synonymous with excellence and quality.

At Bayer, we are proud of the trust that our customers have placed in us. From north to south, our mission is to support a strengthened Mexican market: solid in its roots, modern and suitable to any challenge.

This is how we gather and witness success stories based in trust. Today, customers with more than 20 years of using our Vegetable Seed products support Bayer and highlight the invaluable motivation of working in partnership with the world’s leading seed producer.

We chose to tell this story through video for these customers and for Mexico’s farms to witness not only the development of the Mexican market, but many valuable contributions of the people who grow our brand and the opportunity created for countless businesses.

The Vegetable Seeds division of Bayer reaffirms its commitment to continue developing high quality products and services. Utilizing our infrastructure, including the research center in operation in Culiacan since 2007, we continue to work on the research and development of effective strategies for strengthening Mexico’s farms.

In this way, we generate a chain of value where all areas of Vegetable Seeds are connected to stimulate the momentum and growth of our growers. We take them by the hand on the path of pride and passion for high quality seeds, creating a long-term, mutually-beneficial relationship.

“Bayer’s Vegetable Seeds of México is really trying to become a top partner for Mexican growers. Walk the talk has become a challenging action to be executed after having so many challenges and when is so difficult to understand what “Value” represents to our customers. We want to get closer and show our customers we think about them, we want to understand them better and work together to solve coming challenges on this changing environment that becomes every year more dynamic. Here is what a company taking into considerations it core values wants to offer to our friends ‘The customer’”.
Heinz Ebel, Country Head Mexico

Today we are ready to take on the challenges of Mexico’s farms, both present and future. We are willing to give everything in the pursuit of the development and progress of Mexico’s farms as well as for the success of our customers – they are our reason for being. This is why our foundational country message is: Your Field, Your Life, Your Ally.