Portland, Maine, USA
July 6, 2016
EnviroLogix introduced a new corporate brand at its 20th anniversary celebration last week. The rebranding reflects the growth of the company and its vision for the future. Highlighted by a new logo, recently redesigned website, and fresh communication materials, EnviroLogix’ rebranding honors the company’s strong foundation in science while incorporating a contemporary look and feel.
Since its founding in 1996, Portland, Maine-based EnviroLogix has been recognized for the agile development of rapid GMO and mycotoxin detection solutions. Their technology helps businesses across the agriculture value chain test for safety and quality. They expanded with a second office in Brazil in 2007, and continue to grow and evolve. After 20 years of building a reputation as industry experts with world-class customer service, the company is looking forward to taking their business to the next level. Plans are in place to expand their presence in South America, enhance relationships with domestic and international customers and distributors, and develop groundbreaking new technology.
The rebrand is the positive outcome of the company’s broadening footprint in the USA and Brazil, unprecedented growth potential, and increasing recognition as leaders in GMO detection. While the brand, voice and logo have changed to better represent what the company is today, EnviroLogix’ values remain the same.
“EnviroLogix is at a crossroads,” said Dean Layton, Senior VP of Development and Marketing, “there may never be a better time to rebrand. We’ve built our reputation by listening to our customers, and addressing the challenges they face with an ongoing commitment to technical innovation and collaborative partnership. That’s one of the reasons our customers choose to work with us: we’ve been thinking ‘outside-the-box’ for 20 years. Our new identity represents our pledge to continue our innovative and forward-looking activities, while renewing our commitment to ensure the success of every customer.”
About EnviroLogix
EnviroLogix is a global leader in the development and manufacturing of rapid GMO and mycotoxin detection technology, and is proud to have pioneered many industry firsts by solving problems faced by customers and the agricultural industry as a whole. By leveraging leading technology, offering exceptional customer support, and providing deep industry expertise, EnviroLogix is able to develop and maintain steadfast customer relationships. To learn more, visit http://www.envirologix.com/technology/
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