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A demonstration of strength in Nunhems - Bayer CropScience Vegetable Seeds hosts its annual watermelon and melon field days in Acampo, California
Acampo, California, USA
September 1, 2015
Several weeks in the first part of August in Northern California has been unofficially named “Seed week” for those in the watermelon and melon industry. This week all industry partners come to the fields to have a look and a taste of watermelon and melon material. Bayer CropScience Vegetable Seeds hosted their annual watermelon and melon field days in conjunction with this tradition.
Customers from up and down the chain participated in personalized field visits, gained insights to the future of breeding programs, discussions of growing practices and market trends. The success of this event is heavily rooted in the specialization of the crop team and their ability to provide a customer centric experience to partners and the breeding team’s ability to create material that fulfills the needs of the market demand. This power house combination of team specialization and strong breeding program was noted by customers as farther advanced than other competitive seed companies.
“The whole event has provided an excellent customer centric experience that matches perfectly needs of the full chain. Our program has been focused on the flavor and eating experience of our products as main driver for innovation!” Said Rafa Mora, Crop Sales Manager Watermelon Melon, regarding the event.
Juan Sabater (Sales Specialist Watermelon Melon), alongside Enrique Rodriquez (Melon Product Specialist NAFTA) taste new material in Melon program with customers.
Melon Breeding Team reviewing trial and preparing for customer visits. From left to right: Enrique Rodriquez (Product Specialist for Melon), Hasib Humaydan (Melon Breeder), Mark Frahm (Assistant Breeder) and Alex Galea (Melon Breeder).
Ludwig Hernandez (Product Specialist Central America), presenting watermelon’s to Del Monte Group from Central America.
Rafa Mora (Crop Sales Manager Watermelon Melon) and Kike Rossell (Product Specialist for Watermelon) reviewing watermelon program with customers.
About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health care, agriculture and high-tech materials. Bayer CropScience, the subgroup of Bayer AG responsible for the agricultural business, has annual sales of EUR 9,494 million (2014) and is one of the world’s leading innovative crop science companies in the areas of seeds, crop protection and non-agricultural pest control. The company offers an outstanding range of products including high value seeds, innovative crop protection solutions based on chemical and biological modes of action as well as an extensive service backup for modern, sustainable agriculture. In the area of non-agricultural applications, Bayer CropScience has a broad portfolio of products and services to control pests from home and garden to forestry applications. The company has a global workforce of 23,100 and is represented in more than 120 countries.
More news from:
. BASF Vegetable Seeds
. Nunhems USA, Inc.
Website: http://www.nunhems.com Published: September 1, 2015 |
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