Laverton North, Victoria, Australia
October 1, 2014
Nufarm Australia and Israel based technology firm Phytech have made an exclusive agreement to jointly develop a proprietary plant monitoring system in Australia and New Zealand.
The system provides real time monitoring via mobile in-field devices on a range of parameters that allow growers to optimise inputs and make other decisions that impact on both the quality and yield of their crops.
Nufarm will initially help introduce the technology in key agricultural industries, working with major growers to ensure they have the agronomic support and data feeds to take advantage of the system.
Nufarm Australia General Manager Lachlan McKinnon said the company is pleased to be partnering with Phytech on leading edge technology that can help growers to make timely decisions on how best to manage their crops.
"Along with other Nufarm programs like Spraywise®, this is another opportunity to provide our grower customers with a suite of solutions that support their cropping programs,” Mr McKinnon said.
“Our initial focus will be on the cotton and almond industries, and there is exciting potential for the system’s use across a whole range of our crops.”
Phytech CEO, Sarig Duek, said the opportunity of working with Australia's leading crop protection company will ensure the technology receives the in-field support required to maximise its potential.
"We are delighted that Nufarm has agreed to collaborate with us on this initiative. We see Australia as a long term and very important market for the technology, given the challenges of variable seasonal conditions."
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