Loveland, Colorado, USA
November 5, 2012

Direct Solutions today announced the launch of their new customer-facing website www.aatdirectsolutions.com. The site launch begins the second phase of Direct Solutions’ branding efforts, building upon previous work to establish the unique identity of Direct Solutions within the Agrium Advanced Technologies’ organization.

“It is very important that customers identify Direct Solutions as someone they can rely on, both for great service and as a resource for information,” said Dave Gingrich, managing director, Direct Solutions. “More and more of our customers are going online to find product information, and a credible, up-to-date website will help us deliver that content 24/7.”

The website launch follows the release of the company’s new tagline “Committed to Growth”, and a new, progressive logo to reflect Direct Solutions’ forward momentum in the green industry markets.

“We’re committed to helping our customers be more efficient, from growing better turf or plants to simply in finding information they need,” said Gingrich. “Our sales people do this on a daily basis and the new website will be a resource to serve as an extension of them.”

The development of the new website incorporated feedback from customers regarding their website experience. The finished product reflects not only that feedback, but best practices in user experience and website development, along with the changes made to the Direct Solutions branding platform.

The website introduction augments other new, customer-focused service elements at Direct Solutions, including a new “drop-by” warehouse location in Duluth, Ga., and an expanded product and equipment portfolio. Each element is reinforced by an industry-leading sales team and agronomists that support each and every purchase made at Direct Solutions.

“Our goal is to be the preferred distributor for our current and prospective customers, so we’re approaching our customer service strategy in some different ways,” said Gingrich. “While selling products is great, what we’re most interested in is helping our customers be successful.”

To experience the new website, or for a complete list of programs and products available at Direct Solutions, or to find a sales representative near you, please visit www.aatdirectsolutions.com.

Direct Solutions is the industry-leading distributor of slow- and controlled-release fertilizers, plant protection products, grass seed and micronutrients for the horticulture and professional turf markets. With 39 locations and 150 professional field representatives across North America, Direct Solutions offers premium quality products, streamlined distribution and unsurpassed customer service to ensure you find the right product for your needs.
Direct Solutions is a division of Agrium Advanced Technologies. For more information, please visit www.aatdirectsolutions.com.

Website: http://www.agrium.com

Published: November 5, 2012