Modesto, California
February 12, 2007
Harris Moran is pleased to announce an agreement transferring all Harris Moran (HM) genetic carrot breeding to its sister company,
Vilmorin, as future developer of carrots for the global market.
Robert Korstanje, HM’s vice president sales and marketing, said Harris Moran will continue commercial carrot activities and technical support of the current carrot product line as well as promising experimental HMX varieties.
“Sales, technical services, and customer service will continue to serve the current and experimental varieties produced under HM,” said Korstanje.
The decision transferring carrot breeding to Vilmorin is in response to rapid changes in global carrot consumption and marketing, combined with the concentration of the global supply chain of carrots.
Long term, the management of Limagrain, parent company of both seed companies, will benefit from this genetic consolidation while presently preserving the best services to customers, local, regional, and around the world, said Korstanje.
Harris Moran breeds innovative vegetable varieties designed to boost yield, reduce chemical inputs, and increase freshness, flavor and fruit quality from plow to plate. The company breeds vegetables for markets in more than 65 countries.