About Syngenta As global demand for food and fuel continues to rise, we are dedicated to our purpose: Bringing plant potential to life. Syngenta is one of the world’s leading companies with more than 28,000 employees in over 90 countries. We work in a collaborative an inspiring culture where personal contribution is rewarded and growth and development are at the heart of our culture. Through our world-class science, global reach and commitment to working with our customers, we help to increase crop productivity, protect the environment and improve health and quality of life. There’s never been a more important time to join Syngenta.

For more information about us please visit www.syngenta.com

Role purpose

• Develop strategies and provide leadership to maximize the lifetime profitability of products in the Seedcare Soybean portfolio, while ensuring all US Business Units receive strong brands that are well-designed, properly positioned and efficiently supplied for incorporation into customer offers.
• Develop launch plans and go to market strategies for two new Active Ingredients(AI’s) entering the portfolio in the near future.

Accountabilities

• Lead the development and implementation of product strategies for the Seedcare soybean portfolio, from acquisition and development, through post patent and exit. • Develops short and long term Seedcare marketing plans for soybeans, including product plans for all lead soybean products
• Direct and approve product developments, including new AI's, formulation, packaging, label enhancements, to insure maximum impact in crop solutions
• Manage contribution of products and product lines by driving maximum revenue, allocating fixed resources and managing product cost
• Establish brand pricing strategy and resulting market pricing, to optimize Syngenta value
• Deliver strong brand awareness and positioning. Engaging and directing advertising/promotion, while maintaining brand consistency across portfolio
• Responsible for certain third-party AI’s or brands in the portfolio in North America, ensuring consistency with brand strategy as part of overall seedcare outlicensing, private label strategy and post patent strategies.
• Working closely with the product planning team, manage product supply levels and establish/allocate safety stocks.
• Develops/maintain a competitor and market information database in line with respective guidelines.

Experience Required

• 5+ years Marketing and Sales experience
• Bachelor's Degree (Marketing/Business/Agriculture related disciplines)
• Experience with Marketing Elements: Product, Promotion, Place, Price, etc....
• Experience with US Agriculture (Marketing/Sales of Soybeans preferred)
• Successful track record of people/process and project management

Critical Knowledge

• Knowledge of marketing principles - positioning, market & financial analysis, communications.
• Successfully taking a new product or service to market.
• Effectively uses segmentation to drive marketing priorities
• Creates strong decision base for portfolio mgt.
• Develops annual marketing campaigns, strategies, and plans and monitors execution & results
• Develops effective product/offer communications
• Understands market dynamics and competitive environment
• Understands customer needs
• Has deep and broad crop and product knowledge
• Anticipates changes in the market and adjusts marketing/campaign plans accordingly
• Analytical thinking
• Strong communication and presentation skills
• Ability to influence direct and indirect cross functional relationships, including global Critical leadership capabilities
• Sets ambitious goals
• Communicates with impact
• Leads change and holds ambiguity
• Focuses on customers
• Manages for performance
• Collaborates across boundaries

Additional Information

• All applicants must be eligible to work in the US
• Travel requirements 30-40%
• Must sign a non-compete if offered this position

Innovations

Employee may, as part of his/her role and maybe through multifunctional teams, participate in the creation and design of innovative solutions. In this context, Employee may contribute to inventions, designs, other work product, including know-how, copyrights, software, innovations, solutions, and other intellectual assets.

Apply Online at: https://syngentacrop.taleo.net/careersection/unitedstates/jobdetail.ftl?job=1603146