Morrisville,
North Carolina
February 9, 2006
It is often
said there are only two things you can count on for sure: death
and taxes. However, farmers who purchase online consistently
report they count on buying agricultural chemicals at lower
prices.
Buyers
benefit.
Ten to 20 percent savings are common according to
XSAg.com, based in
Morrisville,
NC.
And, some users report substantially higher savings. XSAg.com.
XSAg.com offers a secure website to buy and sell agricultural
chemicals, and has done so since 1998.
More than $1 billion in sales listings have been available at
XSAg.com.
The firm says volume is up about 2,000 percent since the first
season in operation (1998-1999).
"It's been
really fun to watch how XSAg.com grows. Customers that we have
worked with from the beginning are still buying through the site
and telling their neighbors about it," says Breen. "At XSAg, we
pride ourselves on top-notch customer service, safety, security
and convenience. Delivering on that for our buyers and sellers
is what’s allowed us to grow so rapidly."
Sellers
benefit, too.
XSAg.com
also serves chemical manufacturers, distributors, dealers and
farmers throughout the
US. "In the beginning, we were
a website helping chemical dealers sell excess inventory," says
Fulton Breen, XSAg.com Co-Founder and CEO.
"However, quickly sellers became so successful they didn't look
at it as just selling extra inventory. Today XSAg.com is looked
at as a tool to help extend their sales territory and market
reach."
Sellers now
look at XSAg.com to help them sell higher volumes vs. just
trying to clear out old inventory.
Breen says
the biggest challenge for the XSAg.com has been going from a
small company to a thriving business. While investment money
from venture capitalists, including Morgan Stanley, got the
business started, it has been the dramatic increase in use of
the website
XSAg.com by buyers and sellers that has sustained the
firm’s growth.
Breen
continues, "Our customers have grown with us, and we've really
looked at our increase in sales over the years as due to
marketing as well as word of mouth from our current customers
that tell neighbors about us. While we started in the dot-com
era, the business model has proven itself and we’re growing
nicely.’"
Buyers and
sellers can trade chemicals 24 hours a day, seven days a week on
the "neutral trading floor" at
XSAg.com.
Easy to
use.
Within minutes new users can register at
XSAg.com
and begin checking the best prices offered by suppliers.
Farmers who
don’t want to have to pay freight charges, or aren’t sure the
best price is being publicly offered, or don’t find the product
they’re seeking, have another popular option.
Breen says,
” Many growers choose to enter a ‘Name Your Price’ bid. Freight
to the growers’ farm, or delivery location, is included in the
price the suppliers quote under this option. Farmer simply type
in the name of the product they are looking for, and the price
they are willing to pay including shipping cost. Dealers try to
fill that order.”
Milan,
Ill., corn and
soybean producer Brian Parkinson, an XSAg.com customer for 6-7
years, uses site to purchase generic Roundup (glyphosate) and
some Balance at a substantial savings.
Parkinson
says, “Several years ago when I initially purchased generic
Roundup through them that was one of the few places that I could
purchase it. The savings was 40-to-50 percent. Now I can buy
generic Roundup at local input retailers and co-ops, so the
price difference isn’t nearly as substantial, but I’m still
saving 10-15% over what I’d have to pay for generic products
from area dealers.
“I use the
“Name Your Price” option on XSAg.com, so delivery is included,”
Parkinson notes. The company says some farmers use the fixed
prices, but nearly 90 percent of XSAg.com transactions are "Name
Your Price.
Parkinson
says he’s been very satisfied with the product quality and feels
secure making purchases through XSAg.com. “It’s as secure as my
bank’s website.”
XSAg.com
protects buyers and sellers through escrow accounts. When a
buyer makes a purchase, their credit card payment, electronic
check, or bank transfer is sent to XSAg.com, and the payment is
held until the product is delivered. The buyer has 48 hours to
inspect the product and make sure everything is all right before
XSAg.com sends the money to the seller.
"The
benefit to the seller is they have no credit risk because the
money is in the account as long as they complete their job
correctly," Breen says. "The escrow service lets buyers feel
more comfortable using XSAg.com, because they know they are
going to get the product."
XSAg is a
free service to buyers. Dealers pay a 3 percent service fee on
closed sales. A dealer's license, commonly held by dealers and
distributors, is required to sell chemicals through XSAg.com.
Dealers
use XSAg because it expands their sales territory.
"A dealer
in Illinois can sell to a
grower in
Mississippi," says Breen. “XSAg.com is
the neutral trading platform that connects them and lets them
expand their business.”
"XSAg.com
extends their reach to customers they normally wouldn't get to
work with."
XSAg also
provides dealers with "blind shipments", meaning growers receive
product but the dealer's name is not revealed.
"The
trucking line comes in to pick up product, but the dealer's name
is not on the bill of lading," says Breen. "A lot of dealers
like to trade online without publicizing it."
Generally,
it takes one to two weeks to ship products to the buyer.
Some
neighbors have worked together to offer larger product bids,
said Stow.
Parkinson says, “I had a lot of questions from neighboring
farmers, as well as my suppliers about using XSAg.com. As a
result, as a favor to some farmers I’ve purchased generic
Roundup for them and piggybacked their orders with mine. The
larger quantity helped get an even better price.”
Farmers
also buy in groups.
Breen says,
"Growers get together with their neighbors and put in a group
order. They can send in their payments separately and we have
their products shipped to one location. It does give producers
more control and increases their buying power."
Parkinson
sums up his online chemical buying experiences: “There’s no
doubt in my mind that XSAg.com has encouraged competition in the
ag chemical business, which has resulted in lower prices and
more generic product choices for all farmers, not just those
buying online. Being able to go to
www.XSAg.com, check chemical prices and then make a bit to
buy if they like what they see, is worth a lot to farmers. We
need to take advantage of cost-saving opportunities to remain
competitive and profitable.” |