Waterloo, Nebraska
July 24, 2003

JC Robinson Seeds announces that Guy Mockelman will now serve as the Company’s principle representative to Farm Management Firms throughout its’ marketing area. “JC Robinson Seeds recognizes the important and growing role that the Farm Management Community has in modern agriculture. It is essential that we provide more focus and resources to the unique needs of Farm Managers”, states Ron Wulfkuhle, Vice President of Sales and Marketing. Wulfkuhle went on to add that “Mockelman will dedicate his time to helping the Company deliver this focus and also provide Farm Management Firms a single point of contact within the firm”.

As the Company’s principle liaison to the Farm Management Community, Mockelman will be responsible for discovering new ways to bring value to Farm Managers by creating business systems that will make it easier for them to conduct business with JC Robinson Seeds, and designing training programs that will improve how the Company’s sales representatives communicate and share information with Farm Managers. Lyn Ramsey, Executive Director of Industry Relations added, “Farm Managers should consider Mockelman a resource who will work to help them get what they expect and need from a seed supplier”.

Mockelman has been with JC Robinson Seeds for 15-years and is the third generation in his family to work for the firm. Over his career with JC Robinson Seeds, Mockelman has served as a District Sales Manager in western Iowa, Customer Service Manager, Supply Chain Coordinator, and as a Program Developer in the Company’s Marketing Department. One of his most recent projects was Hometown Choices™, which is the Company’s premier seed financing option that helps customers obtain financing for purchases of Golden Harvest brand seed through their favorite hometown bank.

JC Robinson Seeds is a Seed Specialist Company servicing the Western Corn Belt with Golden Harvest hybrid corn, sorghum, soybean and alfalfa products. The 115-year old company is one of five member companies comprising Golden Harvest Seeds, Inc. Family-owned since 1888, JC Robinson Seeds has grown into a network of more than 1,500 employees, farmer-dealers and distributors. The Company markets in the Western Corn Belt states of Colorado, Kansas, Iowa, Minnesota, Missouri, North Dakota, Nebraska, New Mexico, Oklahoma, South Dakota, Texas, Wyoming, the West Coast, plus international sales in Europe and Mexico.

Golden Harvest is a registered trademark of Golden Harvest Seeds, Inc.

Hometown Choices is a trademark of JC Robinson Seeds, Inc.